2011年10月26日星期三

The brand story of Ugg boots

 ugg boots on sale are popular in surfing enthusiastics, the sheepskin boots with good warmth and comfort and gradually began to be accepted by the public, become a winter essential supplies, as sheep to be used in snow boots and more in North America, after initially being used for surfing warm function gradually been forgotten, ugg men's boots UGG brand name has become the synonym.Now Ugg boots immediately drew attention to the fashion world, and even once again broke out in UGG boots fashion craze, and thus became international fashion session in boots brand, touted by many international fashion people, products, quickly selling more than 70 countries and regions.
If you want to talk about the history of UGG boots, then we will return to the last century 30's, Australian farmers will feel the feet very cold after work, especially in the winter, so they began with the sheepskin boots to keep the temperature of the feet, which is the originator of sheepskin boots, Australians made sheepskin boots at that time collectively referred to as uggs. Australia sheepskin boots after the Royal Air Force used, flying at high altitude, how to make the pilots feet warm is the most troublesome issue, so the sheep became a pilot flying boots essential supplies, Ugg classic mini boots is more than a name or a flying-ugg. Later, Australians nick name it ugg.
LOGO also refers to the body of a round fur boots, until 1994 by an American registered trademark of UGG Australia, and manufacturers slowly into China from Australia. After the U.S. began in the countries registered trademark Ugg, Ugg trademark also registered in Australia. Ugg Australia take the lead in the mainland, Ugg snow boots brand has done impressive. Not long ago, Yale's expansion also came to the mainland market, and launched its own brand - Yellow Earth, but the two are in the Ugg registered trademark, registered after the last event, Australians began to take up the brand protection.

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